Fact and Myth

A lot has been said about the merits or otherwise of “miniature” cattle and Square Meaters have sometimes been caught up in this discussion.  Square Meaters breeders would like to dispel a myth that has developed in some areas and educate the public, other breeders, producers and show judges about the breed – Square Meaters are not “miniature” cattle – they are a serious beef breed with the success to prove it.

Whilst it is true that Square Meaters may suit people on smaller acreages, it is not specifically their frame size but, rather, the characteristics that are also attracting beef producers which produce this result.  The calves have low birth weights (20 to 30kg), are extremely efficient feed converters and produce a 260 to 300kg weaner, comparable in weight to mainstream beef calves, at 8 to 9 months.  The big difference is that Square Meaters calves produce a finished carcass, ready for market, with optimal fat cover at this age whilst mainstream calves may take up to 18 months to produce a finished carcass.  The result of course is that you can stock more animals per acre and turn them off in a much shorter period – more profit whether you are on small or large acreage.

Other traits which breeders like are their quite temperament, high milking ability of females, strong muscling with superior fleshing and a wonderful capacity to maintain good condition in even poor seasons. 

The breed is an Australian breed and the first developed specifically to meet domestic market demand. We have clearly defined specifications for the domestic trade but had no definite breed targeting this large market – enter the Square Meaters.

On any measure you would have to say the Square Meaters have enjoyed great success in their short history.  Since being recognised as a separate breed in 1995, Square Meaters have had consistent success in major show interbreed competitions, carcass competitions and in the saleyards (see below). 

We believe the Square Meaters have passed the acid test with butchers reacting very favourably and seeking out our carcasses.  They particularly like the optimum, even fat cover on our weaners which produces tender, juicer, tastier portions and the high conversion ratio.  We have had butchers/food industry people so impressed with the breed qualities that they have become breeders.

As a young breed we are continually working to increase numbers so that a consistent supply of product can be delivered to meet demand.